Digital Marketing is the part of a promotion that uses various online and web based digital technology including computer programs, cell phones, desktop computers and other electronic media and communication networks to advertise various products and services. The basic function of digital marketing is to enhance awareness of products or services in the market. Digital Marketing Strategy is mainly concerned with the creation of awareness and loyalty through advertising. Marketing using digital means is also known as Digital Marketing and sometimes it can be termed as Online Marketing. Digital Marketing Services include Website Design, Social Networking, Press Release Submission, Banner Ads, Mobile Marketing, Email Marketing, Mobile Application Development, Mobile Games Development and Mobile Websites.
The prime objective behind each marketing campaign is to drive traffic to the website of the company. The website should be developed in such a way that it makes the visitor comes back to the site and not leave it. This is where traditional marketing measures come in. The digital marketers use innovative ways to attract customers such as search engine optimization (SEO), pay-per-click (PPC) and social media. These techniques make the website popular and increase traffic to it, which is an essential requirement for success.
The companies today are increasingly moving towards online marketing campaigns to enhance their online sales. For any company that wishes to venture into this kind of marketing, it must first decide what type of marketing it wants to do. Once the decision has been taken, the next step is to choose a strategy for promoting the company and products or services. There are many ways to go about these marketing campaigns.
In traditional online marketing, businesses make use of newspaper advertisements, magazines, radio ads, TV ads, brochures, flyers and billboards. These printed materials contain all the necessary details about the company and its products or services which are required to be advertised. They provide the potential customers with all the relevant information they will need about the business and its products or services. Nowadays, the digital marketing companies are making use of social media websites such as Facebook, Twitter, YouTube and Google+ to reach out to the potential customers.
One must also remember that the best time to create a digital marketing strategy is during the launch of a new product or service. This is when the potential customers are most excited and there is a high level of anticipation. However, it must also be kept in mind that other than reaching out to the target audience, the inbound marketing campaign must also be highly targeted and unique.
The key to making a successful digital marketing strategy lies in the creation of a highly interactive website for attracting potential customers. This website should not only contain all the relevant details about the company but also one should take full advantage of social media marketing. Here, users can leave their comments and share positive or negative feedback about the company. These comments help the website to know the real opinion of its visitors and therefore improve the online image of the company. This is why website owners should always keep social media marketing in mind while developing a digital marketing strategy.