Google Ads is a paid advertising platform that uses a bidding system to determine how much you pay for an ad to appear on search results pages. The more you bid, the higher your ad will rank and the more eyes will see it. Your ad’s placement is determined by your max bid, ad relevance and quality, and the value other advertisers place on your keyword (measured by your Quality Score). The better your Quality Score, the lower your cost-per-click (CPC) will be, helping you improve ROI without having to increase your budget.
Your CTR, or click-through rate, is the percentage of people who click your ad. A high CTR is a sign that your ad is relevant to users’ searches and that you have crafted compelling messaging. This will help boost your ad’s position on the SERP, meaning more people will see it and be more likely to click through. A good CTR can also help improve your Quality Score, which will decrease your cost-per-click and lead to more people seeing your ads without having to raise your bids.
You can choose from seven different campaign types: search, display, video, shopping, app, smart, and performance max. Each campaign type has its own goals and settings to create a targeted approach to your advertising strategy.
The best google ads campaigns focus on delivering a delightful landing page experience, which will help you earn clicks and conversions. If you’re new to ad marketing, or if your current campaigns aren’t performing well, consider focusing on optimizing your landing page.
A great ad is only as effective as its corresponding website, which must provide the right user experience to drive visitors and convert them into paying customers. This means your website must be fast, easy to navigate, and offer clear, compelling information about the products or services you sell.
Google Ads isn’t just about generating clicks or leads—it can also be used to promote a free version of your product, in-depth whitepapers, or other gated content. These strategies can generate a steady stream of qualified leads while helping you build brand awareness, which is especially helpful for startups and small businesses.
Using Google Ads is an excellent way to get your business on the map, so that you can be found by potential customers in your local area. By setting up a location campaign, you can target people who are searching for the products or services you offer, while also promoting your website on search results pages, Google maps, and in mobile apps.
Use ad extensions to give your Google Ads campaigns an extra boost, and make sure that your ads are visible on the devices that matter most to you. For example, a local business can set up a Google Ads campaign to show ads on the Google Search Network and on Google Maps, in addition to the Google Display Network and YouTube. To save time, automate your ad workflows with Zapier and create pre-made workflows to streamline your process.